In 2008, Expedia.com.au ran a SmartCar Campaign, securing a fleet of SmartCars, enveloped in our signature colour; adorned with advertisements representing various amazing locations across the world – hard to miss.
Stranded Ashore
In June 2007, severe weather hits Newcastle, two hours north of Sydney where 56 ships are forewarned to move out to sea to escape the approaching storm. One of those vessels fails to head the warnings. As a result the 40,000 tonne coal ship, named ‘Pasha Balker’ finds herself grounded on the beach, a mere 30metres from shore.